burberry campaign chinese new year

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Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon. Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British titan Burberry is stepping into 2024 by honoring Chinese tradition at its finest. Lunar . This year, the iconic British brand welcomes the Year of the Dragon with a campaign as dynamic as the mythical creature itself, fusing tradition and trend in a way . In the vibrant streets of Chengdu, China, the Burberry Lunar New Year 2024 campaign unfolds with an evocative narrative woven into every frame. Through the lens .

LONDON — The Burberry checks have turned red for its Lunar New Year campaign featuring brand ambassadors Tang Wei and Chen Kun with He Cong, Wang . On December 28, the British luxury house Burberry rolled out its Chinese New Year campaign to celebrate the Year of the Ox. The campaign photos, starring Chinese supermodel Liu Wen, were shot by the established Chinese fashion photographer Feng Li. Drawing inspiration from the upcoming zodiac year, which is often represented .

Burberry's latest campaign to celebrate Chinese New Year has fallen foul with some customers, attracting a horde of criticism on social media. Described as 'creepy' by Chinese news portal Jing Daily, others have likened the images to Asian horror films.

burberry campaign chinese new yearBurberry has revealed its Chinese New Year 2020 campaign. The campaign stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and is captured by photographer Leslie Zhang. The campaign highlights a collection in vivid red, featuring refined tailoring and sports-influenced pieces, as well as new iterations of Burberry’s . For its New Year campaign, Burberry ran a family portrait of Chinese celebrities shot by photographer Ethan James Green. But instead of seeing a traditional portrait of a happy family, many Chinese viewers found it unsettling and “uncomfortable”, drawing a parallel with the kind of imagery found in Asian horror films. After receiving . Burberry celebrates the Year of the Ox with its Chinese New Year 2021 campaign. Starring models Liu Wen and Wang Xiangguo, images photographed by Feng Li focus on limited-edition designs. Audrey Hu styles a mix of bold plaid prints, subtle ox illustrations, and horn-adorned baseball caps. The Pocket bag gets updated with a .

Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon.

Pin Liang Jiyuan stars in Burberry’s 2020 Chinese New Year’s campaign.. Burberry celebrates the Chinese New Year with a capsule collection and campaign. The British fashion house enlists model Liang Jiyuan to star in the advertisement. Embracing a bold and celebratory red wardrobe, Liang joins models Zhou Dongyu and He . The British label’s promotional campaign for Chinese New Year also comes with a capsule collection featuring a refreshed Thomas Burberry Monogram motif celebrating the Year of the Ox. The collection is available to shop in mainland China, Australia, Hong Kong SAR, Macau, Malaysia, Singapore, Taiwan and Thailand. A highlight of all the Year of the Rabbit Chinese New Year campaigns. The Chinese actors are captured in bold red outfits, seeing Burberry reimagine Lunar New Year staples with warped check prints. . Take a closer look at Burberry’s Lunar New Year campaign in .

Burberry 2024 Lunar New Year Campaign Lunar New Year gifts for women and men. A collection of pieces celebrating the Year of the Dragon.

burberry campaign chinese new year Burberry 2024 Lunar New Year Campaign Lunar New Year gifts for women and men. A collection of pieces celebrating the Year of the Dragon. Courtesy of Burberry. Celebrating the Year of the Dragon, Burberry has launched its Lunar New Year 2024 campaign and collection with a grand showcase in the vibrant city of Chengdu. The collection, which infuses traditional British style with contemporary flair, is a tribute to the auspicious occasion and features prominent .

It’s the biggest annual celebration in the fastest-growing luxury market in the world. China’s Lunar New Year fell on 12 February this year, with festivities lasting 16 days. The list of the most popular luxury . Burberry's new 2020 campaign. Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout. Tang Wei, Chen Kun Feature in Burberry’s Lunar New Year 2024 Campaign. He Cong, Wang Xiangguo and Alex Schlab were photographed alongside the brand's ambassadors in Chengdu, China by Ryan McGinley. A Burberry advertising campaign fronted by Chinese actresses Zhao Wei and Zhou Dongyu celebrating "togetherness" to usher in the Chinese New Year has been ridiculed as "creepy" on social media. Burberry’s first-ever Chinese New Year ad campaign hit the headlines this month, featuring actresses and brand ambassadors Zhao Wei and Zhou Dongyu. Many have noted how it reflects the brand’s .

Burberry has debuted a 6.5-minute Chinese New Year film, ‘A new awakening’, developed by BBH China. Derek Tsang directed the film, which features brand ambassadors Zhou Dongyu and Song Weilong. The brand asserts that the film eschews conventional CNY plotlines to instead offer a sensual, dreamlike rumination on renewal, .

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burberry campaign chinese new year|Burberry 2024 Lunar New Year Campaign

burberry campaign chinese new year|Burberry 2024 Lunar New Year Campaign .

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